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Our Story

When the company was formed in 1997, we drew our inspiration from Galileo Galilei (1564-1642), a brilliant and passionate man, who challenged the what, why and how of thought. Galileo pushed the boundaries, created new paradigms for reasoning and was unafraid to test powerful, established systems.

A decade on, this great thinker continues to be a key symbol of our brand. A core foundation of Galileo’s genius was the scientific approach he took to discovery. Like Galileo did in his time, we invest heavily in developing and applying a kaleidoscope of rigorous research tools and methodologies to inform our thinking.

Our creative yet disciplined approach to considering our clients’ business challenges, coupled with our advanced capability to uncover the way people really think, feel and behave is what differentiates Galileo Kaleidoscope.

This is why we feel confident in promising our clients insight driven strategies.


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MARKETING INSIGHTS

#67 Positioning Development
For increasingly competitive product/service categories, in which even leading competitors are often perceived to be at near parity in benefit delivery, providing consumers with a brand positioning concept that is unique and credibly differentiating is difficult. When developing positioning statements it is best to weed out superlatives and “advertisingese” from concept copy. If used, it should be supported by "checkable"/verifiable reasons-why. Often straightforward wording that describes the brand's main consumer promise and supporting reasons-to-believe tends to generate more honest reactions and actionable learning.

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